Direct Mail Services
Our Direct Mail services at Integrity Print Resource have helped many different clients build their businesses. There are many moving parts to any direct mail piece: you need to worry about the design, format, packaging, messaging, and your list rental, just to name a few. How do you know you are doing it correctly, and how do you stay within budget? We are here to help you answer these questions. The direct mail services we offer are:
Mailing List Rental
Selecting the right list is critical to the success of your direct mail piece. Our experts can help you filter your list by the right criteria to ensure you are hitting your target audience. Some of the more typical filters we use for residential mailing lists are age, gender, income, zip code or carrier route, marital status, and age of children. For business lists, we typically filter by geography, SIC code, # of employees, sales volume, year founded, and main contact. This is just a sampling of typical data points we look at, but other more detailed lists are available.
Design & Packaging
Which design and format works best for my target audience? This is something we can help answer. We've worked in with small and large businesses across a number of industries, so we have the experience to help tailor a customized marketing piece that works for your business, one that your target customer really responds to. Not only that, after it is designed, we can also print and produce your marketing piece, whether that is a post card, flyer, brochure, letter, or any other custom piece.
Mailing & Postage
We can help you save both time and money by sending out your mailer for you, especially if we are already printing the piece for you. Not only that, we can get you lower bulk postage rates by working directly with the USPS
Tips For Designing Effective Direct Mail Promotions
Direct mail can be a very strong component of your marketing programs if you approach the campaign correctly. Designing effective direct mail campaigns is an art form. You’ve got to create a compelling appeal that is targeted to your audience.
Direct mail promotions have a dependable history of generating high-quality leads for entrepreneur-based businesses. But it doesn’t take much to turn a potentially productive direct mail promotion into a total disaster. By following a few, simple guidelines, you can keep your direct mail promotion on the right track.
First, understand that direct mail marketing is all about the “hook”. It is a one-shot opportunity to pitch your product to a potential customer in a very short period of time. While advertisers are often more concerned about graphics than copy (text), direct mail marketers recognize that in their business, copy is king. The trick is to design your direct mail piece in such a way that the person receiving it will actually want to read it.
How do you do that? Lots of ways. For example, have you ever gotten a letter in the mail with the words; CONGRATULATIONS! YOU ARE OUR MILLION DOLLAR PRIZE WINNER…. printed on the outside of the envelope? Did you open it? Chances are you did. You opened it in the off chance that you actually did win a million dollars. Your heart probably also sank a little when you opened the envelope and read the rest of the sentence: …… IF YOUR NAME IS CHOSEN AS THE WINNING NAME OF OUR SWEEPSTAKES.
But, by then it was too late. The person who designed the direct mail campaign for the sweepstakes company had already accomplished his goal by getting you to open the envelope and see the insert advertisements for magazine subscriptions. That’s how direct mail works.
In designing your direct mail promotion, you need to come up with a similar “hook”, a reason for your potential customers to want to stay with you for the rest of your pitch. Sometimes that means leading with a question such as, WANT TO MAKE $100,000 A YEAR WORKING FROM HOME? or something similar that will draw the reader’s attention. The possibilities are virtually limitless.
After you make your pitch, don’t forget to ask the reader for a response. Do want them to mail in a return postcard for information? Then ask them. Do you want them to buy your product from an 800 number? Ask them – and give them the number to call. You may have the best direct mail promotion the world has ever seen, but if you don’t ask for a response you won’t get one.
Finally, make sure you are mailing your promotion to the right people. Direct mailers talk about two different kinds of mailing lists: Cold lists are lists that contain the names of random people who may or may not have an interest in the types of products you are selling. Hot lists, on the other hand, are comprised of people who have demonstrated an interest in similar products.
Both kinds of lists can be purchased from companies that supply mailing lists specifically for direct mail marketers. No surprise – the hot lists are more expensive. But even so, a hot list is just what you need to give your promotion a fighting chance to succeed.
For other marketing tips or for a Free consultation call us today at: 800-467-7208.